How to Promote Strategic Sustainability

For far too long, environmental sustainability has been pushed to the backburner by businesses. This usually had to do with using non-sustainable materials and supplies due to their cost effectiveness. The fact of the matter, however, is that becoming sustainable is actually a strategic imperative that businesses need to take part in.

This can be hazardous to businesses for a number of reasons. The first is that there are now tax credits available for specific sustainability initiatives used by companies. The second is that environmental regulations are becoming more stringent. Violating those could result in fines, as well as negative publicity.

The Difficulty of Sustainability

Though the drive toward sustainability might sound like something grand, there are obvious challenges to the process. Understanding how to utilize new technology is a challenge that every company faces. Dealing with resource constraints, climate change, and new business models are just a few other challenges.

This is partially due to the fact that sustainability is not limited to recycling rubbish anymore. Now more than ever, it is about being strategic. Meeting business goals must work in tandem with environmental sustainability needs.

Changing Production Design and Creation

One of the challenges presented to organizations is in the creation of a new product. There is now a method of treating each product life like a cycle. That is to say that everything from the resources that are used to the product processes and the operation of the finished product to the disposal options all need to be considered.

This also means finding a more efficient use of resources. One issue that many businesses face is not utilizing resources to the fullest extent. Eliminating waste in terms of resources has two huge effects – being more cost efficient and more sustainable – that many businesses should be striving for.

Sustainability has shifted from simply caring about the environment to driving the way business is done. These progressions will only continue, shaping sustainability as well as the business world in general for years and decades to come.

from Carmen Olazabal on Business https://ift.tt/2EBec0L
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